On February 4th, 2024, a new and exciting venture emerged from the mind of fifteen-year-old William Adams. Fezaris was born that day, marking the beginning of a brand that would soon become renowned for its core message: "Be Different."

William Adams was an ordinary high school student with an extraordinary vision. While many of his peers were engrossed in the day-to-day grind of school life, William spent his time sketching out concepts that defied conventional thinking. His passion was not tied to any specific field but to the idea of breaking away from the norm and celebrating individuality in all its forms.